You will learn how use LEAN principles and techniques to make more sales by increasing your distribution channels. You will learn how to set up direct marketing strategies within your company that are effective and profitable. You will be able to determine if Web marketing and E-commerce are potential direct marketing profit centers.

This step empowers you to increase sales by:

• Identifying new direct marketing opportunities within your company, thereby increasing the number of prospects.
• Improving the return of each direct marketing campaign getting you more customers.
• Increasing the conversion rate of new prospects to customers.
• Increasing the number of prospects due to effective and efficient Website and E-commerce incorporating LEAN design strategies and tactics.