With the spiraling cost of finding new customers becoming prohibitive for small businesses, the strategy of growing through partnerships and marketing alliances is the wave of the future. In this step you'll learn how to identify potential partners, develop a presentation to approach them, and succeed at partnering with them.

This step empowers you to increase sales by:

• Increasing the number of prospective customers to approach.
• Finding more customers from endorsements.
• Increasing the visibility and penetration of your company into your target market using unique LEAN principles to control costs. 
• Establishing an on-going referral system in your company.