You will learn how to maximize every current sales and marketing effort for the greatest return. You will learn how to integrate your LEAN Unique Selling Proposition into all your sales and marketing efforts. You'll learn how to identify great salespeople, train them, and track and monitor their productivity. (This includes inside and outside salespeople.)

This step empowers you to increase sales by:

• Integrating the LEAN Unique Selling Proposition into all your current marketing.
• Increasing the conversion rate of prospects to customers. 
• Improving the sales performance of staff and salespeople.
• Establishing effective tracking and follow-up systems to find more customers.
• Make the most efficient, effective use of your limited sales and marketing resources through LEAN techniques.